The Hindu: 125 Years in the Media Industry

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Case Details:

Case Code : BSTA078
Case Length : 17 Pages
Period : 2003
Organization : The Hindu
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Media

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Features

The Hindu had won national and international acclaim for its features. In 1965, The Times, London, chose The Hindu as one of the world's ten best newspapers, when it ran a series of articles on the newspapers of the world...

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Technology

Effective use of contemporary technology had been a prominent feature of The Hindu's growth strategy. The paper had always been in the forefront in introducing technological innovations in newspaper publishing in India...

The Road Ahead

As the 1990s began, the Hindu became a quieter paper. But the paper continued to expand its operations. Between 1990 and 2002, facsimile editions were started in five other centers in the South, giving The Hindu printing facilities in all four southern states...

Exhibits

Exhibit I: The Hindu: Completing 125 Years
Exhibit II: The Hindu: The First Available Issue of The Hindu, June 21, 1881
Exhibit III: The Hindu: The Hindu's Crest, which Replaced the Lion and Unicorn on January 1, 1935
Exhibit IV: The Hindu: Kasturi & Sons: Publications
Exhibit V: The Hindu: Business Growth of the Hindu
Exhibit VI: The Hindu: Reach of Press in India
Exhibit VII: The Hindu: TOP 10 Newspapers in India - Urban
Exhibit IX: The Hindu: The Hindu Editorial: Indian Independence Day

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